The Proof: How We Transformed EventBuilder's Growth Engine and Conference Strategy

EventBuilder is a technology company specializing in virtual and hybrid event services and management. Like many growing service businesses, we understood that consistent, high-quality content was vital to attract and nurture new leads. However, our content team was juggling client work, logistics, and day-to-day operations. That meant content production, arguably our best inbound marketing tool, often slipped in priority.

 

Every blog post was an intensive process; hours of research, writing, reviewing, editing, and formatting. Each small step mattered, but the combined workload turned publishing into a marathon. Our organic leads reflected it: Zero. Our marketing team: "We know what to say, we just don't have the bandwidth to say it consistently." 

 

Instead of continuing the cycle of burnout and inconsistency, our team asked as simple question: "what if we could automate the heavy lifting while keeping our human voice in tact?" That question inspired us to create an AI tool for content creation for our own team. In fact, AIBuilder wasn't designed as a client product initially. It was our internal experiment to see if AI could help us create content more efficiently without sacrificing quality, maintain consistent messaging and authority across every topic, and most importantly: ease the content creation load on our marketing team! With AIBuilder, we solved our own bottleneck and found a smarter, faster way to plan, create, and publish content without giving our team a bad case of burnout.

 

Within weeks, the difference was visible. Blog publishing times dropped dramatically, topic research went faster, and our team regained the creative energy that had gone missing. 

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Our previous experience with attending the WBENC (Women's Business Enterprise National Council) informed us that it takes more than showing up with a booth, a smile, and some swag. We typically encountered the same roadblocks: limited pitch time with supplier diversity managers who often struggled to understand where we fit into their organizations, a disconnect between them and the decision makers we wanted to make contact with, and quickie conversations that frequently ended with, "sign up on the diversity portal." It was deflating, frustrating, and we struggled to find a way to stand out with our messaging, elevator pitches, and contact time. 

After seeing our efforts in the realm of streamlining the publication of content and turning it into a steady flow of inbound leads, we had an idea: what if applied the same framework to conference enablement?  

The Solution

We went to work, using AIBuilder's C.R.A.F.T.E.D. framework to build a strategic packages for each target company. We were able to research the companies, build dossiers, craft personalized pitches, and create individualized capability statements to help us zero in on how to communicate our value to them, getting us past the "just sign up on the supplier portal" hurdle. By creating AIBuilder's Conference Enablement Tool, the content team had everything they needed to produce all the strategic output necessary to support EventBuilder's conference attendees at warp speed.

At the conference, we had more productive conversations with stakeholders and prospects than we ever imagined. An executive compared us favorably to their 50-person AI team. Peers asked how we made AI useful. Event professionals said they'd been searching for this for two years.

The Result

In less than two weeks, our team had created complete conference enablement packages for 50+ companies, which also included customized blog posts and one-page overviews of how EventBuilder's solutions would directly solve their primary pain points and fit perfectly into their organization's event programs. Once at the conference, the results were immediate: we had more productive, high-value discussions with stakeholders and prospects than ever before. The feedback we received told us we had created something amazing: we made AI genuinely useful for marketing and outreach. Peers in the event technology industry asked how we did it, and even professionals shared that they had been searching for a practical solution like this for two years. 

The Takeaway

Our success at WBENC reinforced what we believe: when used with intention, AI supports human connection instead of replacing it. By combining strategic thinking and empathy with the efficiency of AIBuilder, our small but powerful team achieved outcomes comparable to organizations many times our size.